30% - 50% Off clothing, shoes, bags and kids clothing at Primark

Saw this big sale happening now at Primark where there are a lot of clothing, including shoes and luggage bags going for 30-50% off. It was fairly busy but not that bad checkout lines (used self checkout).

Staff said this is happening country wide at Dubai Mall, Mall of the Emirates and City Centre Mirdif. They said the same items are not available online (in store only)